Thanks to the Internet, multiple voices are available to shape customers opinions about brands or services. This made today’s consumers feel more empowered than ever. All over social media and review sites, consumers, product reviewers, and prospective buyers gather to talk about brands.
This would work to your advantage if most of the feedback you receive is positive. This is where content moderation steps in. It is the most important tool to protect the online reputation.
And don’t take my word for it. These statistics, pooled from various surveys among customers, show why every business needs a team to screen, evaluate, and manage all online contents related to your brand.
Advantages of Content Moderation
User-generated content is an important tool for building brand recognition and trust:-
But publishing user-generated content comes with risk. A scalable content moderation process lets you publish high volumes of user-generated content while protecting your reputation, your customers, and your bottom line.
Content moderation protects your brand and your users. Whether it’s videos submitted for a contest, pictures posted on social channels, or comments written on blog posts or forums, there’s always a risk that a piece of user-generated content will deviate from what your brand considers acceptable.
Having a team of content moderators on hand reduces the risk of visitors seeing the content they may consider upsetting or offensive.
Content moderation also prevents bullies or trolls from taking advantage of your brand online:-
With the increase in the usage of technology, almost everybody depends on the information they get from the internet. When customers look for you online, they expect to find your correct location, an updated catalog of your products and prices, and contact numbers.
They also read your online reviews, so make sure that there are no inappropriate comments and that you ‘ve properly responded to existing complaints.
Content moderation helps increase traffic & search engine rankings:
User-generated content can fuel your website, product reviews, and social channels. And what does that additional content do for your brand? It attracts more traffic. Not only are customers more inclined to engage with others, but search engines feast on the additional content.
